Saturday, May 4, 2013
Lil Wayne Dropped From Mountain Dew Over Emmett Till Controversy
As hip-hop's most unapologetic superstar, Lil Wayne will undoubtedly continue to do what he wants, musically and otherwise, but as of Friday (May 3), he will no longer be able to "Dew" anything for PepsiCo.
The multinational food and beverage corporation terminated its relationship with perhaps its most popular pitchman of its Mountain Dew soda due to the outcry over his controversial lyric mentioning civil rights martyr Emmett Till.
"Beat the pu--y up like Emmett Till," Wayne rapped on Future's "Karate Chop (Remix)."
PepsiCo released an official statement asserting that Weezy's "offensive reference to a revered civil rights icon does not reflect the values of our brand."